Over half of the world’s population is now living in cities. By 2030, 6 out of every 10 people will live in a city. And by 2050, the ratio will increase to 7 out of 10 people. With the retail industry being concentrated primarily within cities, this boom in population and density means that scrupulous channel planning is becoming increasingly indispensable. Yet, it’s often ignored.
When it comes to China, the commonly used term “second-tier cities” is a misnomer, says Robert Lawrence Kuhn, an investment banker and author of How China’s Leaders Think. The so-called “second-tier” cities should actually be called “first-class opportunities,” given that these cities have been growth engines of the Chinese economy, boosted by huge amounts of investment, new infrastructure and an influx of new talent.
In our line of business, conversations involving GIS and neogeography concepts often taking place, but the difference between the two can be difficult to understand sometimes. So here’s a short explanation of the two and how they can be used.
Time magazine recently released a series of time-lapses showing changes on the surface of the earth between 1984 and 2012 caused by human development. With every descent into Lagos, Nigeria I started thinking how companies like getchee might be able to offer brand solutions that not only help companies expand or optimise networks, but help them to do it in ways that are sensitive to global impact.
Here’s 5 possible ways data and maps could be used to help brands expand in environmentally conscious ways.