We all know it’s fast becoming standard for social media users to share their locations when interacting with others. For example, users on Facebook use the “check in” function to share where they are with friends, or they can tag a photo with the location it was taken. Most smart-phones and some digital cameras now have built-in GPS that automatically attaches location information to the photos which goes along with them when uploaded to popular sharing sites like Picasa or Flickr. Most of these sites can now even display your photos, and posts on a map so you can visualize the locations of your content.
In a previous post we talked about 3 Trends Driving Localization in Asia. Maturing emerging markets, local flavor appeal, and hometown advantage are all motivating locals to spend more of their dollars on local products that might seem to better suit their needs. For some brands, understanding how to leverage these trends might be obvious, but what can apparel retailers in Asia specifically do with these trends? The answer isn’t always clear, so this week we’re giving you 8 ways apparel retailers in Asia can embrace the localization trend.
Some retailers get lucky and select good locations, but many aren’t so lucky, and they select poor locations. Too often entrepreneurs, who are owners of their own business, believe that they can make their business successful despite a poor store location. They often fail. As a retailer in today’s multifaceted market, selecting the location for your store is the most important decision you will make in your efforts to achieve success in retailing.