In 2012 getchee launched a large market mapping project in Lagos, Nigeria which is one of the first of its kind to be conducted in the region. Lagos, located in the West African country of Nigeria is the nation’s second fastest growing city, most prosperous, and with a population of over 16 million people, the largest as well.
In this video Bruce Berkman, CEO and founder of getchee, Asia’s leading data provider, discusses some of the new challenges facing businesses in Asia and what can be done to start planning.
Nowadays most global enterprises have the future view on investment in emerging markets to gain not only a global market share, but long term success as well. Research by Global Intelligence Alliance in 2012 pointed out that 48% of US companies continuously expand their global footprint in emerging markets, especially in India (81%), Brazil (79%), China (71%), Russia (48%), Indonesia (26%), and Turkey (23%).
Mainland sportswear retailer Xtep International plans to enhance its presence in third and fourth-tier cities this year to cash in on the potential increase in consumption demand driven by the country’s urbanization policy.
The management said it expected the sportswear market in the country to remain challenging this year. Intense competition, excessive inventory and high retail discounts would persist in the industry, it said.