Successful businesses know that the secret to finding good locations is understanding how trade zones work. In this month’s Visual Trends infographic we take a look at what makes a trade zone, why they are important, and how businesses can create them. A trade zone is simply a geographic area that contains a high density of retail, commercial, or financial infrastructure. They are areas that consumers are willing to travel to for work, shopping, or entertainment.
In a time when more and more retailers are focusing on online and mobile platforms to increase turnover, many retailers are beginning to refocus effort into building better brick and mortar locations that enhance experience. This is what Lenovo is set on accomplishing over the next few years in Asia.
Lenovo currently has some own-brand stores throughout Asia, but plans to greatly increase the number to about 1,000 throughout the region.
2013 may be a landslide year for Vietnam’s retail market growth. With a population of 90 million people and growing, Vietnam shows clear signs that doors are open to multinational and domestic companies for investment and expansion opportunities.
Vietnam has seen 10 years of average annual growth of about 7 percent. This number is projected to grow in the coming years as infrastructure is strengthened and market entry becomes easier.
Uniqlo opened its first store in the Philippines in June 2012 in SM Mall of Asia, a waterfront site on Manila Bay. The mall is one of the world’s largest, boasting a floor area of 407,000 square meters.
Going large, Uniqlo opened a massive flagship store with about 1,550 square meters, making it one of the mall’s largest tenants, and entering the market with a bang.
A new health food trend is emerging as incomes for young urban professionals in China continue to rise. Due in part to recent food related health scares such as chemically tainted milk and recycled “sewer” oil, buyers with more money are becoming more selective about their food purchases in China, choosing organic and vegetarian options over other. In this month’s Visual Trends infographic we look at other drivers of the health food trend in China as well as how food companies can address this growing trend.