Chris Hubbard

@chriswhubbard Market Strategy

September 26, 2012

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Infographic – Why You Should Be Using GIS for Retail

Using GIS to make smarter more accurate business decisions.

vt-retail-gis

Geographic information systems are designed to capture, store, manipulate, analyze, manage, and present all types of geographical data. Historically, GIS has been used primarily for farming and agriculture needs. But with today’s vast amounts of available business data, retailers have also begun leveraging GIS to make smarter more accurate business decisions.

Studies have shown that 70% of all retail data contains a geospatial component. In this month’s Visual Trends infographic, we take a look at what GIS is, why retailers are choosing to adopt it, and how they are using it to gain a competitive edge.

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Edward Eng

Business Development Manager

September 18, 2012

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McDonald’s Setting Trends in India

US fast-food giant McDonald's, famed for its beef-based Big Mac burgers, said it’ll open its first vegetarian-only restaurant anywhere in the world in India next year.

mcdonalds-india

US fast-food giant McDonald’s, famed for its beef-based Big Mac burgers, said it’ll open its first vegetarian-only restaurant anywhere in the world in India next year. The world’s second-biggest restaurant chain after Subway tailors its menus to suit local tastes, which in India means no beef to avoid offending Hindus and no pork to cater for Muslim requirements.

The first vegetarian outlet will open its doors mid-next year near the Golden Temple in the Sikh holy city of Amritsar in northern India where religious authorities forbid consumption of meat at the shrine. “It will be the first time we have opened a vegetarian restaurant,” a spokesman for McDonald’s in northern India, Rajesh Kumar Maini, told AFP.

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Edward Eng

Business Development Manager

September 11, 2012

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Gap Inc. Eyes India Entry

Gap's interest in the Indian market comes as the Indian government late last year opened the way for so-called

india-shopping

U.S. apparel retailer Gap Inc. is conducting market research in India as part of a plan to open retail operations in the future, an official from the company’s local liaison office said Tuesday. The official noted that the plans are at a preliminary stage but that management in the company’s San Francisco headquarters is “deliberating on this.” He added that specifics on how many stores the apparel retailer plans to open and how much it may invest are likely to be decided early next year.

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Edward Eng

Business Development Manager

September 4, 2012

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How Max Mara Succeeds in China

Since 1988, Italian clothing firm Max Mara Group has maintained a strong presence in China.

max-mara-asia

Since 1988, Italian clothing firm Max Mara Group has maintained a strong presence in China. The company boasts 238 stores on the mainland, 36 in Hong Kong, 42 in Taiwan, and 5 in Macau – and they aren’t stopping there. Max Mara’s new Hong Kong flagship location recently opened in the Central shopping and financial district. Its two-story design by Duccio Grassi Architects – described as “tactile and sophisticated” – closely mirrors what the brand sees as key attributes to the Chinese market.

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