Edward Eng

Business Development Manager

December 26, 2011

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Will CPK Succeed in Taiwan?

There's been a lot of talk in Taiwan about the opening of California Pizza Kitchen.

cpk-taiwan

There’s been a lot of talk in Taiwan about the opening of California Pizza Kitchen. The buzz of a new restaurant is generally a common thing here; however, store closings are just as popular. Can CPK really ‘make it’ in the high-profile Taipei 101 area? They certainly have a lot to compete with. For starters, pizza delivery is extremely fast here in Taiwan via Pizza Hut and Domino’s fine-tuned processes. There are also plenty of casual dining and high-end restaurants in the area. The most notable successful competitor in the area that comes to mind would be Gordon Biersch. Rent is definitely extremely high in this central business district. Maybe this is the reason why Macaroni Grill moved out of the neighborhood. Chili’s, however, has been a mainstay for many years.

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