Joshua Roberts

Creative Director

November 30, 2009

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Coca-Cola Big China Plans

Can Coca-Cola double sales within 10 years? New markets hold the answer.

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Coca-Cola’s plans to expand in China are a central part of its push to double revenues — and those of its bottlers — from almost $100bn (€67bn) now to $200bn over the next 10 years. Coca-Cola executives say they expect 60 percent of the new growth to come from China, India, and other emerging markets, with only 15 percent from developed markets.

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