Joshua Roberts

Creative Director

November 30, 2009

  • Tweet This
  • Share on LinkedIn
  • Share on Facebook
  • Share on Google+
  • Tweet This
  • Share by Email

Coca-Cola Big China Plans

Can Coca-Cola double sales within 10 years? New markets hold the answer.


Coca-Cola’s plans to expand in China are a central part of its push to double revenues — and those of its bottlers — from almost $100bn (€67bn) now to $200bn over the next 10 years. Coca-Cola executives say they expect 60 percent of the new growth to come from China, India, and other emerging markets, with only 15 percent from developed markets.

Read the rest of this entry »