Johnny Lin

Data Production Manager

March 19, 2013

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11 Ways GIS Systems Can Be Used in Emerging Markets

Gaining global market share and long term success with GIS.

Nowadays most global enterprises have the future view on investment in emerging markets to gain not only a global market share, but long term success as well. Research by Global Intelligence Alliance in 2012 pointed out that 48% of US companies continuously expand their global footprint in emerging markets, especially in India (81%), Brazil (79%), China (71%), Russia (48%), Indonesia (26%), and Turkey (23%).

These emerging markets provide great potential for US companies in manufacturing, telecommunications, finance, retail, healthcare, automotive, and logistics/transportation services.

11 Ways to Utilize GIS for Emerging Markets

  1. Visualize current store and competitors’ distribution
  2. Visualize and analyze macro market and current hot zones
  3. Improve accurate market coverage analysis 
  4. Data management for demographics, customers, and service areas
  5. Find new potential customers and markets
  6. Compare major competitors, markets, and territories
  7. Share visual maps and statistical data internally with project teams
  8. Identify and quantify potential sites for new stores
  9. Evaluate a potential site with a balanced scorecard system
  10. Improve the accurate estimation of market share after expansion
  11. Real-time monitoring in cloud GIS systems

In order for companies to gain global market share in emerging markets, they’ll need the help of a powerful GIS system and a team that understands how it can apply to their specific industries.

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