April Wu

China Market Strategy

August 12, 2015

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Banking News This Week – Aug 12

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 -Absa first SA bank to launch Apple Watch app

The bank, a subsidiary of the Barclays Africa group, is the first in the country to launch something aimed specifically at Apple Watch owners. >>

2 -(Video) Direct foreign investments boosts E.Africa’s banking sector

Direct foreign investments continue to play a critical role in shaping the financing landscape of East Africa, especially in providing longer tenor and cheaper foreign currency funding to banks which has allowed them to expand their financing activities targeted at Kenyan banks. >>

3 – Another Asian bank could enter market

ANOTHER Asian bank could secure regulatory approval this week to set up shop in the country after rules on the entry of offshore lenders were liberalized last year, a senior Bangko Sentral ng Pilipinas (BSP) official said. >>

4 - CIMB Group to establish banking services in Vietnam

The approval by the central State Bank of Vietnam allows CIMB to establish and operate a wholly owned subsidiary, offering a comprehensive range of wholesale, commercial and consumer banking products and services to the nation of more than 90 million people and its clients across Asean. >>

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April Wu

China Market Strategy

August 11, 2015

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Retail News Roundup – Aug 11

The top 5 retail news clips in Asia this week.

Newspaper

1 – Vietnamese retailers should focus on services

Experts have urged Vietnamese retailers to enhance the quality of their retail services, considered a decisive factor to ensure any business’ success at a time when the country is moving towards rapid integration with regional and global economy and anticipates increasing competition. >>

2 – Italy’s luxury firms set their sights on China

Two of Italy’s leading consumer brands have sets their sights on China after revealing strong first-half figures for 2015. >>

3 – China central bank may cap online payments

China’s central bank has proposed limiting the size of transactions through third-party online payment systems like Alipay to ensure security for consumers’ information and money. >>

4 – Dairy Farm buys more Yonghui shares

Dairy Farm International has agreed to acquire a further 143 million shares in a placement by Yonghui Superstores for about US$210 million. >>

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Ethan Li

Project Manager

August 7, 2015

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Success with Location-Based Mobile Marketing

Stores use geofences to push e-coupons and target nearby customers

Shoppers_on_Dundas,_near_Yonge

With the omni-channel trend rising, retail and bank industries keep on looking for new ways to boost their competitiveness, and differentiate themselves with others remain traditional. Geofencing is one of key technologies practically utilized in Location Based Marketing. It is an application in a software program that uses the global positioning system (GPS) or radio frequency identification (RFID) to define geographical boundaries. Geofencing creates a virtual fence around a specific area= which could be flexibly defined based on the store catchment or ad campaign area.

How does it work? When marketing team decide to set up a campaign in high-foot traffic area for one or two months , to attract new potential customers  to visit physical stores nearby. Traditionally, marketers would hire temporary interns to distribute hardcopy flyers during rush hours. Yet they never know whether the efforts are helpful or not. With geofencing approach, marketers can easily track events results.

 

Push discount favors when consumers walk into certain areas

Marketers can generate a defined-radius catchment around multiple stores all at once in the very beginning. They can even freehand draw boundaries within the territory of competitors in digital maps, and then schedule better daypart together or individually, to activate the digital marketing campaign in minutes systematically. While potential customers enter these defined geofencing boundaries at the right time, either near the stores of theirs or competitors, apps with embedded SDK installed in the smartphones will trigger the pop-up banner or message. These promotion ads notify customers e-coupon or discounted products, which would lure them to walk into stores. Additionally, marketers can further calculate redemption rate precisely in terms of visit counts of customers using these e-coupons in the back-end system.

On the basis of many authentic experiments and studies, geofencing LBS advertisement drives much more cost profit ratio than the traditional flyer distribution . Therefore, it is important to consider how to apply the application in your operation and marketing campaigns.

 

Featured image source

originally posted to Flickr as Alone/Together

April Wu

China Market Strategy

July 21, 2015

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Retail News Roundup – Jul 21

The top 5 retail news clips in Asia this week.

Newspaper

1 – H&M may open 30 stores in India by early 2016

H&M, rival to another European fast fashion brand, Zara, is likely to open as many as 30 stores in India by early next year, sources say. >>

2 – Adidas wants both fully owned stores, franchises in India

German apparel major Adidas, which had been in the news for an alleged financial fraud at Reebok, a brand that it owns, has sought government approval for a 100 per cent foreign direct investment (FDI) to operate in India. >>

3 – Metro China expands into Deyang

Metro China has opened its eighth wholesale store in West China. >>

4 – Cath Kidston buys Japanese franchise

UK-headquartered Cath Kidston says it will buy out its Japanese franchise business.The move brings to an end a four year partnership started in 2011 with Sanei International, a subsidiary of TSI Holdings. >>

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April Wu

China Market Strategy

July 15, 2015

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Banking News This Week – Jul 15

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 – Citibank seeks go-ahead to boost Vietnam presence

Citibank NA, a unit of Citigroup Inc (C.N), said it will get the go-ahead soon from Vietnam’s central bank to set up a subsidiary in the country, which would make it the seventh wholly foreign-owned lender to operate in Vietnam. >>

2 – Siam Commercial Bank to open branch in Vietnam

Thailand’s Siam Commercial Bank (SCB) is allowed to establish its branch in Vietnam. The Prime Minister has approved the State Bank of Vietnam (SBV)’s proposal to let SCB establish its Vietnam branch on the acquisition of VinaSiam Bank (VSB). >>

3 – Vietnam bans banks with high bad debts from expanding

Commercial banks in Vietnam are not allowed to expand their networks until they can keep bad debts under 3 percent of total outstanding loans, a new rule indicative of the government’s increased resolve to address its toxic debt problem. >>

4 - Two African business giants go head-to-head over mobile telecoms and payments

Few firms have done more in recent years to boost Africa’s fortunes than Safaricom. It has built the world’s most widely used mobile-money network, called M-Pesa, bringing financial services to the poorest. >>

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