April Wu

China Market Strategy

February 3, 2016

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2016 Chinese New Year Holiday Notice

2016_year of the monkey

Dear Valued Customers & Partners,

Please be informed that our office will be closed from 6-Feb-2016 to 14-Feb-2016 for Chinese Lunar New Year Holiday. We will resume to Normal Operation on 15-Feb-2016. Thank you for your kind attention and wish you a Happy Chinese Lunar New Year!

Best,
getchee.

 

April Wu

China Market Strategy

February 2, 2016

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Retail News Roundup – Feb 2

The top 5 retail news clips in Asia this week.

Newspaper

1 – H&M eyes expansion as profits rise

H&M said it planned more than 400 new stores for the coming financial year, mostly in markets where the group is already present. >>

2 – McDonald’s plans expansion in more lower-tier cities in China

McDonald’s China says it eyes to open 250 new stores in the country this year and it will focus its expansion in lower tier cities and consumers’ digital experience as the fast food chain recovers from the OSI China supplier issue in 2014. >>

3 – Singapore-Based Courts Retail opens second megastore in Indonesia

Indonesia is currently the driver of Courts’ growth. Since we first entered Indonesia in 2014, we now operate two megastores and three regular outlets. We aim to open twelve more outlets by 2018. This is our commitment in catering to the demands of Indonesians. >>

4 – Harley-Davidson Hong Kong opens new flagship

Harley-Davidson Hong Kong has unveiled a new showroom in Chai Wan as part of its expansion plan in the city. >>

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Eason Lin

Business Analyst

January 28, 2016

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Mobile payment: from data collection to trade zone analysis

KFC, McDonald's to accept Alipay in China

KFC alipay

KFC China fast food restaurants accepted Alipay mobile payments since July 2015. McDonald’s China also adapted Alipay in September 2015. Consumers now can use unique Alipay QR code in their smartphones to pay for the orders, which transactions will take only two seconds or less. It will be more convenient and efficient for both customers and cashiers. All KFC restaurants in the country only accepted cash payments in the past 27 years. Though Alipay simplifies the payment process, yet the benefit of creating consumer behavior database has been the main reason to accelerate the cooperation of these two industry giants.

For retailers in food and beverage or FMCG industry, knowing consumer behavior and target customer segments for different trade zones is as important as improving product and service quality. Classify customers into different groups in terms of different needs and characteristics to optimize its products and marketing mix for store performance improvement.

Usually, brand owners could pull out consumer behavior data from CRM database. Yet it’s hard to attract people to sign up for the membership program without big incentives such as discounts or exclusive deals. Now collecting consumer data through mobile payment makes it easier. Using big data technology to build customer profiles, to forecast the spending potential from purchase orders. Specify demographics like age, gender and behaviors like product-purchase interests in local areas. Identify high potential customers regarding different trade zones to enhance sales promotion and market strategy planning for better store performance. Different target segments in different trade zones could also be a good reference for the new store location selection, sales forecast and lease negotiations.

Mobile payment not only provides superior customer shopping experience, but supports the demands of O2O commerce. Retailers could also use big data analysis to find out who are the most desirable customers, and then create personalized offers which they are likely to buy.

 

Featured image credit : pintu360.com

 

 

April Wu

China Market Strategy

January 26, 2016

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Retail News Roundup – Jan 26

The top 5 retail news clips in Asia this week.

Newspaper

1 – O2O commerce is generating real money in China

China’s rapidly emerging online-to-offline (O2O) market was a significant contributor to the growth of the country’s eCommerce industry in 2015, according to internet market research firm iResearch. >>

2 – Mobile World to open stores in Cambodia, Myanmar, Laos

Mobile World, one of the largest mobile phone and electronic product distribution chains in Vietnam, is preparing to open its first stores in Laos, Cambodia and Myanmar in early 2017. >>

3 – From Chinese “tourists” to “travelers”: millennials’ shifting tastes shape outbound market

As China’s outbound travel market reached 109 million people in 2015, trips abroad became more personalized, independent, and focused on meaningful experiences than ever before. >>

4 – 100th store for Toys R Us China

During the past year, Toys R Us China has opened 27 stores across the nation. International expansion, particularly throughout China and Southeast Asia, continues to be an important part of our long-term growth strategy. >>

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April Wu

China Market Strategy

January 20, 2016

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Banking News This Week – Jan 20

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 – Philippines’ Coins.ph teams up with 7-Eleven to offer instant deposits

Bitcoin exchange and wallet service Coins.ph has announced that it is teaming up with convenience store chain 7­-Eleven to offer instant deposits across all 1,600 of its stores in the Philippines. >>

2 – Japan majors boosting presence in Asia

Japanese megabanks are boosting their mergers and acquisitions to expand their presence all over Asia. >>

3 -PH population attracts Japan’s biggest bank

Go Watanabe, the 57-year-old managing executive officer and chief executive for Asia and Oceania of Japan’s biggest financial group, is bullish about the Philippines, given its large and young population. >>

4 – Letshego buys FBN Microfinance Bank to pursue Nigerian expansion

The acquisition of FBN MFB marks Letshego’s entry into West Africa, having successfully built a footprint in East and Southern Africa with 265,000 customers across nine countries. This development brings Letshego’s footprint to ten countries, with a customer base of over 385,000; Nigeria, in particular, has been a key target market in Letshego’s diversification plans. >>

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