April Wu

China Market Strategy

November 19, 2014

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Banking News This Week – Nov 19

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 – Business leaders confident about growth in APEC economies

By surveying 635 CEOs and industry leaders across 39 nations with operations in APEC economies, the report shows that 46 percent of executives are ‘very confident’ in revenue growth over the next 12 months, up from 36 percent in 2012. >>

2 -Smaller markets sprout bank innovation

Banks in fast-growing and rapidly developing markets display higher levels of ambition for becoming innovation leaders in delivering superior customer value, primarily by investing more in research and development, compared to peers in mature markets. >>

3 - Internet banking a game changer in China

The Internet is transforming the way people do banking in China, according to a senior official from the People’s Bank of China, the central bank. >>

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April Wu

China Market Strategy

November 18, 2014

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Retail News Roundup – Nov 18

The top 5 retail news clips in Asia this week.

Newspaper

1 – Alibaba sets record USD9.3b Singles’ Day sales

Alibaba Group’s Single’s Day sale (also known as 11.11 online shopping festival) set record breaking sales of USD9.3 billion, up from last year’s USD5.8 billion finish. >>

2 - Study: Multi-channel shoppers powering China’s e-commerce boom

Online sales in China are expected to jump from CNY1.84 trillion (USD303.3 billion) to CNY4 trillion (USD652.9 billion) in 2016-2017, powered mainly by urban multi-channel shoppers and the newly emerging middle class. >>

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Kenny Lee

VP, PMDO

November 17, 2014

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Future of brick-and-mortar stores

Retailers need to be focusing on optimizing store portfolios, while simultaneously improving their online presence.

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Will online shopping squeezes brick-and-mortar stores?

Traditional retailers need to select the best sites for stores, determine the optimal number of locations for each market, keep up with consumer expectations of what the in-store experience should be. However, consumer aren’t coming to stores for the prices or the selection as they can usually find better alternatives to both online.

China’s online retail market, which has surpassed that of US as the world’s biggest, and will continue to grow rapidly  to a level threatening brick-and-mortar stores in next few years. According to the official government data, Chines consumer spent US$300 billion last year, 13% per cent more than the US. This figure makes China the biggest market for online retail in the world.

Based on getchee market research, online sales now accounts for approx. 10 per cent of total retail sales but anticipates it will grow 30-40 per cent a year in China market. However, that means that 90 per cent of retail sales are still happening where sales have taken place for hundreds of years: Physical stores, retailers have physical presence to engage with consumers.

Why personalized retails is the future of brick-and-mortar stores?

Consumers prefer to shop in physical stores as it allows them to have a sensory experience – they can touch and feel product, immerse brand experience, and interact with sales associate. Many retailers are taking a page from their traditional compositors by offering an in-person shopping experience that can’t be mimicked on a tablet or smartphone. This heightened focus on in-store experience could be a sign that the retail industry definition of successful store is changing.

Key benefits for retailers and customers

1. Discover customer preference to offer the right product mix, reduce inventory distortion and raise brand awareness.

2. Draw attention to products using catalysts, like mobile payment, phone apps, or special promotion program; increase retention of existing customer and get customers to try new products.

3. Give customer a reason to shop in-store by surpassing the online experience with more relevant product information, interactive self-service stations, and expert insights from sales staff – delivering an immersive brand experience.

4. Allow customer to shop the way they want, using a combined channels (in-store, online, mobile and self-serivce) accommodating their busy lifestyle.

5. Making personal connection by sending an email or SMS wishing them a happy birthday, congratulation on an anniversary, or gifting a beverage 0 making them feel special.

 

The future of retail stores

So instead of concentrating solely on one channel, retailers need to be focusing on optimizing store portfolios, while simultaneously improving their online presence.

Retailers also need to adjust the way they view the value of their physical stores. When online shopping exploded, retailers determined the impact to performance of a store based on its sales numbers. Brick-and-Mortar stores need to be viewed and help consumers discover new products and test ones they have seen online – regardless of where the actual transaction takes place.

Brick-and-Mortar stores capture sales, but they also create value by driving online sales. This means the value of a store for both consumers and retailers is greater then the sales captured within them.

 

 

April Wu

China Market Strategy

November 12, 2014

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Banking News This Week – Nov 12

The top 5 banking news stories in emerging markets this week.

banking news_cover

1 – PH mobile banking tops in Asia

The Philippines provides the best access to financial services to people among 12 countries in Asia, reflecting the central bank’s efforts to boost inclusion and tackle poverty, an Economist Intelligence Unit study shows. >>

2 -Is the mobile phone the new bank?

(CNN) —The use of mobile phones to transfer money, make payments and access financial services has revolutionized the lives of millions of people who have never had access to traditional banking services. >> Read the rest of this entry »

April Wu

China Market Strategy

November 11, 2014

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Retail News Roundup – Nov 11

The top 5 retail news clips in Asia this week.

Newspaper

1 – Gap surpasses 100 stores in Greater China

Gap Inc. reported recently that it has surpassed 100 Gap branded stores across mainland China, Hong Kong and Taiwa in mid-October, or less than four years after the first Gap store debuted in 2010. >>

2 - How Chinese shoppers are different from western shoppers

Chinese e-commerce is still blossoming; more than half of China’s online shoppers shoppers have only made their first digital purchase in the past four years. >>

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